Pascal
Baumann
Designer
Art Director
Creative Director
© Helmut Newton by Midjourney
As a designer at heart, I span the spectrum from illustrations to product designs and ad campaigns and visual worlds. My passion lies in the art of creation. I genuinely care about how things are built, the materials used, and their intended purpose. I don’t decorate; I craft. I’m Pascal Baumann, also known as Pi, here to bring a creative touch that not only catches the eye but embraces the philosophy of simplicity.
Brands I worked for:
SiR MaRY
Covers A Success Story
Year: 2019
Agency: Sir Mary
Markets: DACH
Award: Megaphone Newcomer of the Year 2019
At SiR MaRY, we’ve achieved a milestone in Swiss media with a groundbreaking project: crafting 8,000 Werbewoche covers, each featuring my unique graffiti designs. This effort celebrates our recent recognition as the top newcomer in the DACH region at the Megaphon Awards in Berlin.
Fueled by my passion for creativity and my background as a former graffiti artist, this campaign transformed pre-printed letters into vibrant expressions of artistic vision. It embodies our agency’s ethos of innovation and nonconformity in advertising.
Anna Kohler, Editor-in-Chief of Werbewoche, praised the campaign as a testament to our bold spirit and unwavering commitment to pushing boundaries. This collaboration underscores the profound impact of creativity in captivating and inspiring audiences, leaving an enduring imprint on the advertising landscape.
Apple
Worldwide Campaigns
From California With Love
Year: 2011 - 2015
Agency: Apple / Media Arts Lab
Markets: Worldwide
Awards: Yes
One day, I received an NDA from a company that, upon reading, nearly took my breath away: Apple Inc. It was the realization of a lifelong dream, marking the beginning of my freelance journey with Apple’s iPhone and iPad teams.
From the iPhone 4s to the iconic ‘Shot on iPhone’ campaign, I contributed as part of the international creative team based in London and Los Angeles. It was an extraordinary time, filled with creativity and camaraderie. Yet, my departure was driven by a desire to extend that same level of innovation and excellence to other brands, even if only a select few truly comprehend its value.
Due to NDA regulations, I’m unable to delve into specific details here, but I’m more than happy to discuss further in person.
Sennheiser
AMBEO 3D Soundbar
360° Campaign
Year: 2022
Agency: Foundry Group
Markets: US/Europe/Asia
Awards: Edi 22 Gold, 2x Epica Gold and Shortlist, ADC*E Bronze and Shortlist
Sennheiser’s AMBEO soundbar revolutionizes 3D sound, delivering immersive surround sound and deep 30Hz bass without an extra subwoofer. Advanced room calibration ensures studio-grade immersion.
How do we convey this unmatched listening experience? We turned to wild animals, the true masters of hearing. Their reactions captured in a tailored sound studio underscore the AMBEO soundbar’s exceptional quality.
Filmed live in South Africa, their responses became the centerpiece of a compelling launch campaign for TV and social media.
UBS Switzerland
A Bank like Switzerland needs Cards like Switzerland.
Year: 2024
Copy: Samuel Christ
Agency: JvM/Limmat
Markets: Switzerland
At Jung von Matt, UBS tasked us with designing new credit cards. Their initial concept didn’t quite fit the bill, so we proposed something aligned with Switzerland’s essence. Our winning idea? ‘A bank like Switzerland needs cards like Switzerland.’ We suggested a series of cards inspired by the Swiss Alps, featuring patterns from iconic locations like the Matterhorn and Aletsch Glacier. Expedition teams captured unique rock structures to create these designs, offering a tribute to Swiss landmarks.
To promote the cards, we produced a captivating film showcasing the rugged beauty of the Swiss Alps. Now, UBS customers can carry a piece of Switzerland in their pocket, embodying the majesty of the Alps in their everyday transactions.
G-Shock
Not to Conform
Not to Comply
To Go Your Own Way
Year: 2019
Agency: Freelance Art Director
Markets: DACH
For over five years, I had the privilege of working with Casio’s G-Shock series. Embracing the brand’s street art approach, we seamlessly integrated elements of both street art and manga culture into a cohesive visual language for G-Shock. This fusion resulted in the creation of numerous special edition designs that resonated with audiences. The majority of illustrations were digitally painted and meticulously refined over the years to complement the evolving model series.
Samsung
WTFold Campaign
Year: 2020
Agency: Sir Mary
Markets: Switzerland
Awards: D&AD Graphite, ADC*E
At Sir Mary, we celebrated a significant achievement with our “WTFold” campaign for Samsung, which won a Graphite Pencil at the 2020 D&AD Awards. This campaign was our first D&AD Pencil and the only Swiss win in this prestigious competition.
For the launch of the Samsung Galaxy Fold 5G, we developed a unique typeface and a teaser campaign aimed at young, fashion-savvy opinion leaders. Our strategy combined innovative typography with influencer marketing to create buzz and engagement without showing the product. The “WTFold” campaign earned two shortlist spots and won silver in “Typography/Posters.”
When I first started freelancing, I had the opportunity to work for an investor group, and one project they entrusted to me was the creation of corporate watches. The objective was to design watches that could feature logos on the dial, intended for sale as branded merchandise for sports clubs and other organizations.
I aimed to keep the design simple and true to Swiss aesthetics. Additionally, packaging was an important consideration. We conceptualized a dynamic packaging solution where pushing down the outer layer would cause the inner pack to slide up, revealing the watch encased in a glass cube. The result was a packaging experience that was almost more enjoyable than wearing the watch itself!
RAM Watches
Product Design
Year: 2002
Agency: PM Networking AG
Markets: DACH
